Social Media and Marketing with Ecklund Marketing Group

Eric Enge is one of our favourite bloggers and posts regularily on Search Engine Watch. Recently he attended the New York SMX Social Media to learn how to navigate the world of Digg, Reddit, facebook and other social networks. He supplies 11 basic rules when looking to emerse ones self into said arena.

A sample of his blog regarding social media and marketing is as follows:
"Don't self promote - There are almost no social media environments that are keen on self promotion. Even if the site terms of service say that self promotion is OK, the community itself tends to frown on it (this is true on Digg and Reddit, for example.) " by Eric Enge.

Visit Eric's latest offering to SEO specialists here.

See what Ecklund Marketing Group can do for you in the world of Social Media

Meta Tags and the Search Engines

Meta description information is used by all search engines, some to help with ranking and others merely as a means to educate the viewer as to what is on a specific page. An example of the description is as follows:

Ecklund Marketing Group
Ecklund Marketing Group is a Hamilton-based advertising, web design and search engine optimization company. We are also marketing specialists for the legal ...www.ecklundmarketinggroup.com/ - 10k -
Cached - Similar pages - Note this

Since individual pages of your site appear in web results a meta description of each page should reflect the content on that page rather than using the same description time and time again. Another mistake is to put identical information into your description that is in your title tag.
The meta description information is a great way to sum up your page for the viewer. The average number of characters that show up under the address is 155-160 so it is recommended you include your most descriptive sentences within those first few characters.
Google admits meta description information does little to advance a site on the page rank but encourages their use to inform the viewer and in doing so offer you more click through traffic from potential customers.

Find out how Ecklund Marketing Group can help your business find more quality leads on the internet.

Link love. Establishing quality Links for your business

Link love. The art of linking.

I think Justilien Gaspard said it best in his latest blog stating: "Age before Beauty" where linking to another site is concerned. The older the site the more favourable a link will be considered originating from it. An older site is established and usually holds a certain respect of the search engines indexing it.

Justilien goes on to speak about linking strategies and useful applications when looking to link to relevant sites.

See how ecklund Marketing Group can help you distinguish a good link from a bad one.