Search Engine Strategies, Chicago

We're off to the Search Engine Strategies conference this Sunday in Chicago to learn new techniques in search engine marketing.
We look forward to this show every year as it helps hone our skills and update our knowledge base concerning the search engines. As technology grows so do the intricacies of the world wide web and the only way to keep up on emerging strategies is to take in a show like this.
I'm sure we'll see some familiar faces as we hustle to our seats eager to absorb what wisdom is passed down to us by the speakers, all experts in their fields.
Anticipating a show like this never leaves you feeling like you'd built yourself up for nothing.The amount of knowledge gained is usually more than you can actually retain, and so for weeks after the conference you are still finding clues and ways to better your standing on the SR from your notes.
Needless to say we are looking forward to it. The further ahead of the game Ecklund Marketing Group can aspire to be the further ahead our clients will find themselves on the search engines.

http://www.ecklundmarketing.com/

Source code and your ranking - by Ecklund Marketing Gorup

A great way to see how your top competitors are getting ahead of you on the search engines is to right click on the page you would like to emulate and click on 'view source'.
Doing this will bring up another window that contains the meta information that is being read by Google bots and the like.
With this information at your fingertips you can then begin your own meta campaign. Take the basic information (The keywords and phrases used by your competitor and include them into your own tags.) This is one way to be looked at more favourably by the Search engines.
Of course you shouldn't borrow their company name or anything that does not apply to your own company because if your meta tags do not jive with your text then the search bots may not see your site as a good resource of information but rather a confusing source.
Be smart, include the information that applies to your site, anything more might steer the wrong traffic to your site generating no sales.
Something to think about.

To see what Ecklund Marketing Group can do for your website clck here.

Keyword Search - by Ecklund Marketing Group

If you're just getting started and want to enter into the world wide web with your business or idea then first things first, get your keywords all in order.
What is a keyword? A keyword can be many words or variations on that word that your audience will to enter into a search engine (like Google) in order to find the product they're looking for.
How do you know what keywords will propel you into the top ten companies searched under your listing? That's where Search Engine Optimization comes in. Nothing will replace a company that knows the ins and outs of the internet and how to design your website to compete with the millions of others that share a similar keyword, but, there are free sites out there that can get you started. Sites such as Key Word Search can offer you the top 100 search terms for any keyword you need. This will give you a fighting chance at getting seen by your audience when you put your site together. Take a look and play with keywords i.e. an internet marketing company might look into terms like "Search Engine Optimization" and "Website Marketing" or something along those lines.

Another tool worth looking into is the Google tool for keyword searches. The only difference is that it does not show an actual number - rather it uses bar graphs to tell you which keyword is most accessed and whether they're in the Pay Per Click category.

www.ecklundmarketinggroup.com

Targeting your website for search terms

First things first. If you can place the name of your product or service into the domain name then you are increasing your chances exponentially in coming up higher in the search rankings when someone punches in their search term.

Next would be the title tag, if it doesn't include the service or product name then the search engines aren't reading what you want them too and thus you're losing an excellent chance at gaining favour in the engines.
Then of course you have your keywords and description meta tags (make sure they match up with the description a viewer is reading off the site).

Having seperate pages for seperate terms is also a good idea, that way the term has a page dedicated to itself and if you include the specific name of that product or service in the domain name (i.e. www.widget.com/curved-widget/) then someone looking for a curved widget will be driven directly to the page on your site that mentions the curved widget rather than to the index page.

See how Ecklund Marketing Group can mprove your ranking on the web!