Thursday, February 14, 2008

Identical content through varied URLs

When search engines crawl identical content through varied URLs, there can be many negative effects, such as:

Owning multiple URLs can dilute link popularity. For example, rather than 50 links to your intended display URL, the 50 links may be divided three ways among the three distinct URLs.

Link popularity is important to websites, because the more traffic you get for your search term, the more reputable your website becomes. So with three sites basically competing for the same terms, you are actually hurting your chances at gaining in Pagerank with any of them.

I know, you wanted more sites so that you'd have a better chance at getting more traffic. As long as you use different search terms and keywords for the same product or service you should safetly be able to have three or more sites (so long as they don't each have duplicate content).

The thing is, if all those search terms are on just one site, then you will pool all that traffic, thus gaining reputation with the search engines as the site to beat for all of your search terms.

Something to think about!

Wednesday, February 6, 2008

Exhibiting Search Engine Optimization at the Ontario Bar Association

The Ontario Bar Association was an exciting venue for our company to attend as an exhibitor, as we specialize in web marketing for lawyers and law firms.
This was our first time attending an expo like this and we were not disappointed. Several lawyers and paralegals approached us as well as some of the other exhibitors.
Our specialized marketing strategies for legal support companies such as Canadian Process Serving Inc., United States Process Serving Corp, Ontario Process Serving, and OLAP are but a few of the websites our company promotes successfully over the world wide web.