Include a link back to your home page from PDF documents

If adding PDFs to your site, some good advice is to include a link back to your home page.

Search engines have become more sophisticated - the 'bots' are even crawling and reading your PDF files linked from your web site. If you use PDFs, make sure you have them open up in a separate window, that way the viewer can always close it and find themselves back on your site.

Also, add a link to your home page somewhere on each PDF; otherwise, site visitors that enter your site from a search engine via the PDF won't have navigation to take them to the rest of your site.

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