RSS feeds and SEO

RSS feeds are a great way to add new content to your website. Be sure to find feeds that make sense to your sites audience of course!

If you happen to have a local site that updates the local community on events you might like to include feeds from your local newspaper, if your site is all about entertainment you should look into some magazine sites and find out whether they offer an RSS feed.

RSS feeds can change daily, depending upon where the news is coming from and new content is king for offering new keywords and terms to your own site bringing in new and returning users to your pages.You can also include an RSS feed to your blog, blogger offers this opportunity.

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Description Meta tags - by Ecklund Marketing Group

It's been confirmed! Google still pays attention to the Description Meta information. They have discounted the Keyword Meta tags though and have gone directly to the copy content on your site in order to pick out keywords. This way less keyword dumping can be utilized, rather properly written content with occasional keywords and key phrases is the way to impress Google.
One tip I will offer you is to include in your Description Meta information identical content that you have in your copy for each page. This is an indicator to the engines that you are in fact promoting in your meta information what you are writing about for your human audience. This gives your site a better chance at ranking for what you really want to rank for.

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Landing Pages - by Ecklund Marketing Group

When thinking about optimization of your website think about what it is you're trying to get across. Write for your audience and be specific. Keep in mind that you want to include as many different search terms (The things people are punching into the search engines in order to find you) as you can without sounding ridiculous.
This is not merely important for your index page but for every page in your site. If each page is optimized like this, each page being different from the next in content and purpose, then each page will be ranked due to it's relevance to your audiences search terms. When each page of your site ranks separately then you are covering all of your bases - in effect - making each page a stand alone index page.
If the user finds what they wanted and felt there might be more to gain by venturing further along in your site you need to optimize that aspect as well. By including html links to every page on every page you allow the user to navigate comfortably through your site, and ease of navigation is essential to keeping your audiences attention, that and the content you've written.

See what Ecklund Marketing Group can do to Optimize your web site!

flickr and image optimization

With the purchase of flickr , by Yahoo! there has been a lot of buzz around the idea that one ought to add any and all pictures from their websites including them into the flickr database tagging them with descriptive information concerning their company.
Flickr is a social search engine where people can comment on your pictures and find your pictures through searching specific terms.
It was proven to be a source of great interest at the SES chicago conference this past week.

Any and all pictures, photos, illustrations that you might own the rights too should be included into the flickr database so that when people look for a picture of the item or service they want they will fall on yours and that will link back to your website.

People like graphic images, it's a fact, we look at a graphic long before we look to text. Keeping that in mind will make the flickr ideal make more sense. And consider this, add pictures to all of your blog entries...

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SES conference in Chicago

After a successful learning experience at the 2007 SES show and Conference in Chicago we have come away with new and powerful ways to optimize your website to help rank your site on the major search engines!
Some quick tools for the eager webmaster are located at MSN's Webmaster Help and ASK.com 'Tips for Optimizing your Campaign.'
We've gone over Googles Webmaster Tools in the past and Yahoo's Site Explorer. MSN has a section you can add your URL directly like Google and Yahoo, ASK however doesn't seem to offer that option, rather they simply ask that you include an XML sitemap that their crawlers will pick up on.

In the coming days I will speak more of what we learned and how we can help you increase your visability on the web.

www.ecklundmarketinggroup.com

Search Engine Strategies, Chicago

We're off to the Search Engine Strategies conference this Sunday in Chicago to learn new techniques in search engine marketing.
We look forward to this show every year as it helps hone our skills and update our knowledge base concerning the search engines. As technology grows so do the intricacies of the world wide web and the only way to keep up on emerging strategies is to take in a show like this.
I'm sure we'll see some familiar faces as we hustle to our seats eager to absorb what wisdom is passed down to us by the speakers, all experts in their fields.
Anticipating a show like this never leaves you feeling like you'd built yourself up for nothing.The amount of knowledge gained is usually more than you can actually retain, and so for weeks after the conference you are still finding clues and ways to better your standing on the SR from your notes.
Needless to say we are looking forward to it. The further ahead of the game Ecklund Marketing Group can aspire to be the further ahead our clients will find themselves on the search engines.

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Source code and your ranking - by Ecklund Marketing Gorup

A great way to see how your top competitors are getting ahead of you on the search engines is to right click on the page you would like to emulate and click on 'view source'.
Doing this will bring up another window that contains the meta information that is being read by Google bots and the like.
With this information at your fingertips you can then begin your own meta campaign. Take the basic information (The keywords and phrases used by your competitor and include them into your own tags.) This is one way to be looked at more favourably by the Search engines.
Of course you shouldn't borrow their company name or anything that does not apply to your own company because if your meta tags do not jive with your text then the search bots may not see your site as a good resource of information but rather a confusing source.
Be smart, include the information that applies to your site, anything more might steer the wrong traffic to your site generating no sales.
Something to think about.

To see what Ecklund Marketing Group can do for your website clck here.