The number one problem for website copy is that people tend to overdo it with keywords and overly descriptive explanations of what they do, offer, etc. Consider a lawyer who wants to say they’re a ‘Toronto car accident lawyer’. A common blunder is to incorporate your key search phrase into one rambling, drawn-out sentence. i.e. ‘We are Toronto car accident lawyers acting for you in the defense of an accident involving a car in Toronto where we will defend your car accident in a court of law…’
See what I mean? Ridiculous phrasing, and a potential client who reads site copy like that would question whether they want to engage the services of a lawyer with such a poor online representation. Packing search terms so densely into site text is a feeble attempt to rank well with Google, Yahoo, and the other search engines for those phrases, and doesn't do anything for site visitors except annoy them. You have to write for your potential clients, not the search engine bots. And here's a little not-so-secret tip: search engines don’t even like that kind of keyword stuffing any more, and doing it can actually hurt your ranking.
At Ecklund Marketing Group we work with you to ensure that your website's content achieves the ideal balance of appealing to clients and search engines both. It's a fine art, but we have a team of professionals who can bring out the best in you on the web.
See what we can do for you at: http://www.ecklundmarketinggroup.com/
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