Landing Pages - by Ecklund Marketing Group

When thinking about optimization of your website think about what it is you're trying to get across. Write for your audience and be specific. Keep in mind that you want to include as many different search terms (The things people are punching into the search engines in order to find you) as you can without sounding ridiculous.
This is not merely important for your index page but for every page in your site. If each page is optimized like this, each page being different from the next in content and purpose, then each page will be ranked due to it's relevance to your audiences search terms. When each page of your site ranks separately then you are covering all of your bases - in effect - making each page a stand alone index page.
If the user finds what they wanted and felt there might be more to gain by venturing further along in your site you need to optimize that aspect as well. By including html links to every page on every page you allow the user to navigate comfortably through your site, and ease of navigation is essential to keeping your audiences attention, that and the content you've written.

See what Ecklund Marketing Group can do to Optimize your web site!