Header Tags and Optimization

The poor use of Header tags is a widespread issue across the web. Frequently, H1 and H2 tags aren't used and, if they are, it's often the same from page to page. To have the H1 tag the same on every page renders this extra SEO step meaningless for the most part.
Most SEO specialists know that Header Tags are a useful information source for both the human user and the search engine bots. Some will even place an H1 tag around their logo, a practice that is helpful (according to some) to the visually impaired by making the alt text more prominent in site readers as the page's main topic.
The fact is, is that Headers are important and to over look them is a mistake too many webmaster make in their day to day optimization efforts.


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