Meta description information is used by all search engines, some to help with ranking and others merely as a means to educate the viewer as to what is on a specific page. An example of the description is as follows:
Ecklund Marketing Group
Ecklund Marketing Group is a Hamilton-based advertising, web design and search engine optimization company. We are also marketing specialists for the legal ...www.ecklundmarketinggroup.com/ - 10k -
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Since individual pages of your site appear in web results a meta description of each page should reflect the content on that page rather than using the same description time and time again. Another mistake is to put identical information into your description that is in your title tag.
The meta description information is a great way to sum up your page for the viewer. The average number of characters that show up under the address is 155-160 so it is recommended you include your most descriptive sentences within those first few characters.
Google admits meta description information does little to advance a site on the page rank but encourages their use to inform the viewer and in doing so offer you more click through traffic from potential customers.
Find out how Ecklund Marketing Group can help your business find more quality leads on the internet.
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