The importance of HTML Sitemaps
A sitemap is just that. It is a map or index of your site. It comes in two varieties: 1) XHTML files and raw URL lists (text files) that allow the search engine bots to crawl your links more fluidly, and 2) HTML pages that organize your site content for the benefit of your visitors. You've probably seen the latter when you browsed bigger web sites. Google recommends that If you have more than 100 links in total to include in your HTML sitemap, you divide the content over two or more sitemap pages.
Both versions should offer an easily navigated list of the site's pages and the html links to each page. Because human visitors go to web pages in search of information, not links, you should take extra steps to make your HTML sitemap organized and informative. You can group your links by subject and put a header over each group i.e. 'Provincial Rules of Civil Procedure' or 'Lawyer Profile Pages'. It is good etiquette to add in the vicinity of each link a small description of what that page might contain, so the user can decide at first glance whether it interests them. Search engine robots also take adjacent text into account when assessing links. For example: if you’re directing someone to a page that sells ‘green widgets’ you would use ‘Green Widgets’ as the link and offer a description such as ‘We sell green widgets in all sizes’.That tells both people AND bots that you sell green widgets in all sizes! A few extra words is all it takes to make your site more user-friendly AND get the bots indexing you favorably.
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