Updating your website by Ecklund Marketing Group.
An alarming number of websites lie stagnant for years. Their pictures and text remain the same, and some of them look like they haven't aged a bit: frames and the blink and marquee tags still haunt the Internet despite the fact that people and SE bots hate them in equal doses. What web surfers, both of the human and robot variety, do appreciate is regularly updated content.
Search engine algorithms take a site's popularity into account when calculating rankings, and a popular site is usually one whose fresh and useful content attracts repeat visitors. Popular sites are authority sites from the SE perspective, and when the emphasis these days is on returning the most relevant results for a searcher's query, authority is a huge deal. Visitor loyalty can be won by offering a site newsletter compiled by experts in whatever field you cover, or keeping a sharp eye out for news and innovations pertinent to your business, so that word gets around that your page is the one to see for the latest buzz. Blogs and forums where visitors can interact with you and each other are also great ideas. A flow of fresh content is also a great way to entice the search engine robots to keep coming back. Although crawl rate does not influence your ranking for a chosen keyword or search term, it does ensure that your new content is found and indexed more readily than it might have been.
Ecklund Marketing Group has the tools and the know how to take your business to new heights. Find out how.
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